Authentic Sales Leadership: Proven Tactics to Build and Lead Championship Teams by John "JT" Turner

Build Championship Sales Teams with Authentic Leadership

This isn’t just another sales book. It’s a blueprint for leaders who want to build teams that win—consistently and with integrity.

In Authentic Sales Leadership, John “JT” Turner distills decades of hard-earned experience—from walk-on NCAA athlete to boardroom CRO—into a powerful playbook for building, leading, and scaling high-performance sales organizations. Whether you’re a frontline manager, an aspiring VP, or a seasoned CRO, this book delivers actionable tactics and real-world wisdom to help you lead with clarity, conviction, and culture.

Inside, you’ll learn how to:

✔ Attract and upskill top-tier talent

✔ Run the perfect sales call using value-based selling

✔ Lead your boss as well as your team

✔ Build a team culture around accountability, trust, and winning

✔ Avoid the most common mistakes new sales leaders make

✔ Create a sales program the board and CEO will rally behind

With stories, strategies, and tools pulled from IPO runs, M&A plays, and global growth journeys, JT gives you more than theory—he gives you the leadership edge.

Whether you’re building from scratch or looking to level up your current team, Authentic Sales Leadership will challenge you, inspire you, and equip you to lead like never before.

Lead better. Sell smarter. Win more.